*SCAPE The Invasion
Design Competition 2016
Winner of competition organized by Invasion Singapore and *SCAPE
Submitted promotional and merchandise designs for Singaporean musicians, iNCH and The Sam Willows
iNCH x Mousedeer
The design is a hand-drawn illustration of Inch Chua (iNCH)’s silhouette with the Mousedeer hairband - her spirit animal is the Mousedeer.
Inspired by this trademark look of hers during album promotions for interviews and at gigs, the design was then translated into digital form and surrounded with foliage elements to reflect the nature aspect of Pulau Ubin where she did her music explorations for the album.
Quirkiness is brought out through the irregular hand-written text within the silhouette and random geometric shapes surrounding the final design as seen.
Mousedeer is a single off iNCH’s 2015 EP - Letters To Ubin
The Sam Willows
Noting the minimalistic concept style and the layout that the quartet usually goes for - the logo, band name and faces of the members are often present across their promotional materials.
This led to the idea of incorporating a personal style of having the names of each member handwritten and placed within their face silhouettes. The fonts used are simple too, bringing out the usual style of the band with a hand-drawn logo added for a raw touch. Placing the elements together, the band's social media handles are included at bottom of the generic poster.
