The Swoon
(now Netflix K-Content)

The channel is on YouTube, Instagram and GIPHY, with over 3M and 1.2M followers on YouTube and Instagram achieved respectively prior to its rebrand in 2023.

It’s the go-to channel, an all-access pass behind the scenes for all content Korean on Netflix. Conceptualised and designed graphics & templates for video assets across for both social media platforms.

For the fans. Powered by Netflix

All rights reserved by Netflix.
*Rebranded to Netflix K-Content as of 2023

YouTube

Mastheads

The channel’s mastheads are switched out regularly, usually when promoting a new and popular Kdramas airing on Netflix. It is usually interchanged between a single-title Kdrama or a generic one featuring several.

Above is the latter version created using Adobe Photoshop, featuring several top performing shows on the channel featuring Twenty-Five Twenty-One, Our Beloved Summer, Business Proposal) where the challenge was to seamlessly feature all three titles while keeping in mind the channel’s look and feel.

Community Graphics

*Click on the giveaway post designs to navigate to the actual posts

Using Adobe Photoshop, some of the many graphics done that appear on the Community Tab of the YouTube channel. These designs are created whenever there are giveaways conducted for a currently airing Kdrama on Netflix while keeping in mind to have the designs take on the colour scheme and aesthetics of each promoted show.

The Swoon Revamp: Brand Assets

Was part of the brand revamp team for the channel where the client was looking to come up with a refreshed and consistent look for some of their visual assets for use in edits and templates across the channel.

Came up with not only a new look for their animated Swoon BBs* and non-emoji stickers for use in edits, also the expansion of their existing library of graphics (*Animation for the stickers were done by a freelancer).

There was also the introduction of a fresh and vibrant colour palette for use in various visual assets on the channel, which also got translated into a set of 35 duo-gradient colour combinations applied to the channel’s iconic Highlight Clips’ thumbnails.

Some of the refreshed Swoon BB Stickers that can be found on GIPHY (Click to view)

Application of the duo-gradient combinations (Click on image for more)

Instagram

Below are a variety of posts that I’ve worked on, ranging from simple video edits to designs for bespoke Instagram post concepts on the channel based on client briefs provided.

*Click on the images to navigate to the actual posts