Jem | Weekend Fun Campaign (2024)
Client: Lendlease Malls
Role: Workshop Ideation, Overall Coordinator, Designer for adaptation of event poster
A series of workshops for all ages, conducted with min. spending requirement in the mall as part of Jem’s May to June 2024 marketing campaign to encourage shopper spending.
The first two weeks of the 6-week long workshop campaign started off with a Mosaic Tiles Coaster workshop, followed by Name Tag Customisation and then Pressed Flower Frames.
Workshop passes were fully redeemed for all weekends.
All rights reserved by Lendlease Malls
Parkway Parade | March Into Holiday Vibes Campaign (2024)
Client: Lendlease Malls
Role: Workshop Ideation, Overall Coordinator
A desserts themed craft workshop conducted with min. spending requirement in the mall as part of Parkway Parade’s March 2024 marketing campaign to encourage shopper spending during the March Holidays period.
Workshop passes were fully redeemed for all weekends.
All rights reserved by Lendlease Malls
